At a Glance
Location: Poznań, Poland
Impact Areas: Employment Generation, Labor Inclusion, Job Placement
People Supported:
Youth, People with Disabilities, Migrants and Refugees
NESsT Program: Central & Eastern Europe Accelerator
Joined NESsT Portfolio:
2025
Overview
Digital inequality continues to block economic opportunities for many communities across Poland. Youth unemployment has risen faster in Poland than in any other EU country, and large portions of the population – particularly rural communities, young jobseekers, migrants, and people with disabilities – lack access to the digital skills now required by employers. As artificial intelligence reshapes the labor market, individuals without strong digital competencies are at risk of permanent exclusion from stable, dignified employment.
Dare Media, established in 2019, was created to bring into marketing what these challenges highlight in the labor market: data-driven decisions, deep problem analysis, and full accountability for results. This methodology naturally led the enterprise to expand its expertise into social impact projects, including initiatives that strengthen digital inclusion.
As an AI-driven digital marketing agency, Dare Media combines its commercial expertise with a commitment to expanding digital opportunities for people who are excluded from the labor market. Dare Media partners with universities and public institutions to deliver intensive training in AI, digital marketing, and employable skills, helping people gain a pathway to dignified work.
At the same time, the enterprise strengthens job access through its wingin.pl platform, which matches jobseekers with socially responsible employers who commit to fair labor standards. This hybrid model – commercial revenue, digital training, and dignified job placement – enables Dare Media to build a financially sustainable business while driving systemic change in the labor market.
Results & Impact
200+
individuals trained by 2026
150+
individuals placed in dignified jobs by 2027
60%
women in management by 2027
““At Dare Media we believe that marketing can and should create real impact. From the beginning, we built our company on a simple idea: when you combine data, technology, and deep problem-solving, you can change more than business results. You can change lives.””
NESsT Investment
NESsT’s investment will support Dare Media in competing for larger national contracts; developing a high-quality AI and digital skills training program for universities in Poland and Lithuania; and creating a set of proprietary AI tools, including an AI-SEO product that will help clients remain visible as AI-driven search engines evolve.
NESsT will also provide technical support for Dare Media’s governance, impact measurement, financial controls, and long-term strategic planning. With guidance from IKEA coworkers and Cisco team members, Dare Media will be equipped to strengthen its operational model and its technological capabilities.