In this interview, we speak with Mihai Cepoi, Chief Everything Officer, Jobful, and IKEA co-worker Rumen Mihaylov, Insights Capability Leader, Inter IKEA Group, whose exchange grew out of the NESsT - IKEA Social Entrepreneurship Accelerator Program in Central and Eastern Europe. What began as a structured mentoring relationship quickly evolved into a space for honest dialogue and shared learning.

