Roda SK

RODA – Roditelji u Akciji

Promoting active parenthood and natural childcare.

Social Challenge

Children spend around 2.5 years “in diapers.” An average of 5,000 diapers are used by each child in this period, equaling 1 ton of waste. In Croatia junkyards receive approximately 122 million disposable diapers per year.


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NESsT Enterprise

RODA designs and markets a line of trendy and easy-to-use cloth diapers and accessories, delivering clients value through an eco-friendly, affordable and high-quality alternative to disposable diapers. RODA hires the services of a sheltered workshop that employs people with disabilities to sew and repair diapers.

NESsT Value Added
  • Helped RODA explore further opportunities for a scaling and replication model and assisted RODA with leadership transition, providing management support and human resource planning.
  • Developed and implemented a marketing strategy, considering new products, raising awareness on the use of cloth diapers and menstrual pads.
  • Introduced a customer relationship management system and helped explore further opportunities to enable retail sales and/or exporting of products.

16,969,200 kg

less waste per year (disposable diapers)

71.4%

increase in income since joining NESsT portfolio

5

people with disabilities employed

US$ 93,800

NESsT investment to date