NESsT and Wines of Chile Coordinate Efforts

to Aid Earthquake Victims

NESsT is joining forces with Wines of Chile (WoC), the Chilean wine industry Trade Association committed to promoting Chilean wines around the world, to raise funds to assist families living in Chile’s wine regions in the wake of Chile’s devastating earthquake. Through the Levantando Chile Fund, WoC and NESsT will channel funds to on-the-ground Chilean organizations working in the affected communities. An emphasis will be placed on providing support to vineyard workers to rebuild their lives, homes and livelihoods.

In a global effort spearheaded by Chile’s wine industry, NESsT will work with WoC’s offices and representatives in Santiago, New York and London to raise funds through wineries, importers, distributors, customers and others. The focus will be on online promotions, wine tastings, and other industry events in Chile, the U.S. and the U.K. The wine industry is a key element in Chile’s economy—wine is one of the country’s top five exports—and therefore well positioned to contribute to vital reconstruction efforts and rebuilding Chile’s economy.

Juan Somavia, Managing Director of WoC, says, “Chile’s wine producing areas were hit hard by the devastating earthquake and aftershocks, and Wines of Chile recognizes the immediate needs of Chileans who live and work in these regions. We decided to work through the Levantando Chile Fund since NESsT is one of the most respected and established organizations in Chile. NESsT, though based in Chile, is also a registered nonprofit in the U.S. and the U.K., countries where Wines of Chile has an established network of offices, customers and distributors who are eager to support the reconstruction efforts in Chile.”

Download the NESsT-Wines of Chile press release here.

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