Pedro Massa



Senior Manager of Social Business, Coca-Cola Brasil
Rio de Janeiro, Brazil

Pedro Massa is Senior Manager of Social Business at Coca-Cola Brasil where he is responsible for the national implementation of Base of Pyramid (BoP) strategies using Coca-Cola´s value chain to drive shared value for poor communities to promote economic and social development.

He has been working at Coca-Cola Brasil for the last eleven years, eight of them in Operations where he held different positions in Customer and Commercial Leadership Department.

Pedro holds a Bachelor degree in Economics and a Master Degree in Marketing/Strategy.