Florencia Estrade



Co-founder & Director, Cria
Rio de Janeiro, Brazil

Strategist, entrepreneur, passionate about social impact, Florencia believes we need to innovate in the way we do business in order to serve the current needs of our society and our planet. She is the co-founder and director of Cria, a company that discovers, develops and implements shared-value businesses. Based in Rio de Janeiro, Cria has an innovation consulting arm and a ventures arm to incubate and accelerate new businesses.

Florencia brings an interesting combination of social and business experience. She worked with product development and commercial banking at ABN AMRO Uruguay, management consulting at McKinsey Brazil and US and spent two years in the social sector, working as director of CDI, leading NGO in digital inclusion worldwide.

She holds an MBA from UC Berkeley Haas School of Business and a BA in International Business from Universidad Catolica del Uruguay.